OUR BLUEPRINT SERVICEWELCOME TO
THE BEAUTY BRAND BLUEPRINT
Designed to help you scale your beauty brand with clarity, confidence, and a strategy that actually works. The Blueprint gives you the tools, structure, and direction to grow sustainably and build a brand that stands out in the beauty industry.
Building a brand that stands out isn’t easy - I get it.
IS THIS YOU ?
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Dreaming of building a standout brand but unsure where to start?
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Struggling to cut through the noise and create a brand that people recognize and trust?
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Posting content but not seeing real engagement, growth, or sales?
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You see other beauty brands blowing up online and wonder, “What am I missing?
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You know your products are amazing, but you’re struggling to get them in front of the right people.
In just 30 days, you’ll have the clarity, strategy, and direction to build the beauty brand you’ve always envisioned.
Imagine waking up each day with clarity and confidence, knowing your beauty brand is thriving. Your audience is growing, your sales are consistent, and your strategy is finally working for you—not against you. No more second-guessing, no more overwhelm—just a brand that stands out, a business that flows, and the freedom to focus on what truly matters.
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Your brand gets noticed. No more blending in.
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Your marketing drives sales. Strategy over guesswork.
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You feel in control. Clarity, confidence, growth.
THE BEAUTY BRAND BLUEPRINT
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THE BEAUTY BRAND BLUEPRINT \
INTRODUCING
THE BEAUTY BRAND BLUEPRINT
The Beauty Brand Blueprint is designed to help you build a standout, profitable beauty brand with a strategy that actually works. Over 30 days, you’ll gain the clarity, structure, and marketing know-how to grow sustainably—without the overwhelm. This isn’t just about content; it’s about building a brand that attracts, nurtures, and converts with ease.
What you will learn
STEP ONE
DEEP DIVE STRATEGY call
We start with a powerful strategy session to get clear on your brand, audience, and goals. This is where we uncover what’s working, what’s holding you back, and what needs to change to position your brand for real growth. We refine your messaging, define what makes your brand unique, and ensure your positioning stands out in a saturated market. This session also dives into your audience psychology, ensuring your marketing and content connect with the right people in a way that builds trust and drives sales. By the end of this call, you'll have a clear vision and direction, setting the foundation for everything we build next.
STEP TWO
Business Systems
Your brand isn’t just about what you sell—it’s about how seamlessly your business runs. We assess your website, online systems, and backend processes to ensure your brand is set up for smooth operations and effortless customer experiences. Whether it’s refining your website structure, optimizing your online store, streamlining checkout and booking systems, or making sure your automations are working for you, we cover it all. We also review key policies, from returns and shipping to client communication, ensuring everything aligns with a professional and polished brand. Your digital presence should be as strong and seamless as your product offering—and we’ll make sure it is.
STEP THREE
BRAND IDENTITY AND POSITIONING
Your brand is more than just a logo or aesthetic—it’s the way people experience, connect with, and trust your business. We refine both the internal and external elements of your brand, ensuring your mission, messaging, and values are as strong as your market positioning. This step is about creating a brand that feels cohesive, authentic, and recognizable, while also making sure it speaks directly to the right audience. We clarify what makes your brand different, define your unique positioning in the industry, and ensure that everything—from your messaging to your customer experience—aligns with the bigger vision for your business.
STEP FOUR
EVERGREEN CONTENT STRATEGY
A strong brand needs a content strategy that actually drives growth. This is where we take the guesswork out of marketing and build a content strategy that aligns with your brand. We define the key themes that will position you as an authority and create content that not only attracts new audiences but keeps them engaged and moves them toward a purchase. Using the CSP Method—COME, STAY, PAY—we ensure your content is doing the heavy lifting, from grabbing attention to building trust and converting customers. We also refine your platform strategy so you’re focusing on the right channels for maximum impact and implementing sales psychology so your content isn’t just being seen—it’s driving real action.
STEP FIVE
CUSTOM BEAUTY BRAND BLUEPRINT
This is where everything comes together. Your Beauty Brand Blueprint is a fully tailored, actionable strategy designed specifically for your brand. Covering your brand identity, content strategy, marketing game plan, and business systems updates, this document gives you clear direction on how to execute your next steps with confidence. It ensures your branding, content, and backend operations are fully aligned so your business runs smoothly while growing strategically. With this in hand, you’ll have everything you need to build a brand that not only stands out but also scales sustainably.
STEP SIX
FOLLOW UP CALL (ONE MONTH LATER)
Implementing your strategy is where the real transformation happens, and we’re here to make sure you’re on track. One month after receiving your Beauty Brand Blueprint, we check in with a follow-up call to assess your progress, troubleshoot any challenges, and refine any areas that need adjusting. This is your chance to ask questions, gain further clarity, and ensure you’re implementing your strategy effectively. Whether it’s tweaking your marketing approach, optimizing your business systems, or refining your content execution, this call is designed to keep you moving forward with confidence.
TheSE FOUNDERS are just like you
Before
Before the Beauty Brand Blueprint, I felt completely lost. I knew my products were amazing, but I had no idea how to market them properly or get them in front of the right people. I was constantly second-guessing my content, struggling to keep up with social media, and felt like I was just throwing things out there, hoping something would work. I wanted to build a brand that actually stood out, but I didn’t know where to start.
After
After going through the Blueprint, everything changed. I finally have a clear direction for my brand, and I understand exactly how to position myself in the beauty industry. My content now has purpose, my marketing strategy is actually driving sales, and I no longer feel overwhelmed. The CSP Method was a game-changer, and the systems we put in place have made running my business so much smoother. I finally feel in control, and I can see my brand growing in ways I never thought possible. This wasn’t just a strategy—it was the turning point my business needed!
Here’s what’s included
Your Own Custom Beauty Brand Blueprint Hub
A fully personalized Notion workspace where everything from your strategy, content plan, and next steps are organized and ready for you to implement with ease.
Lifetime Access to Your Call Recordings
Revisit all strategy sessions anytime, so you never miss a key insight or action step.
Support Throughout the 30 Days
Your go-to resource for content creation, strategy, and execution, giving you everything you need to market your brand effectively long after the Blueprint is complete.
Unlimited Access to The Content Blueprint Hub
You won’t be left to figure it all out alone. You’ll have direct support throughout the program to ask questions, get feedback, and refine your strategy.
Business Systems & Website Review
A deep dive into your website, backend systems, and customer journey to ensure your brand runs smoothly and is optimized for sales.
A Fully Customized, Actionable Growth Plan
Your Beauty Brand Blueprint isn’t just a document—it’s a tailored, step-by-step strategy that gives you clear direction on how to position, market, and scale your beauty brand with confidence.
Is the BLUEPRINT right for me?
You´re a great fit for the program if you are...
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You’re ready to build a standout beauty brand but need a clear strategy to position yourself and grow.
You have amazing products or services but struggle to market them effectively and attract the right audience.
You want to feel confident and in control of your brand, knowing exactly what to do next instead of guessing.
Umm, this might not be for you if you are...
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You’re looking for quick hacks or overnight success instead of a sustainable strategy.
You’re not willing to show up and implement the plan—this isn’t a done-for-you service, it’s a blueprint to follow.
You’re not open to refining your brand, strategy, or marketing—this process is about growth, and that requires change.
THE INVESTMENT
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THE INVESTMENT /
THE BEAUTY BRAND BLUEPRINT
£999
This includes everything detailed above, giving you a fully customized Beauty Brand Blueprint, a 3-hour deep-dive strategy call, a Notion Blueprint Hub, and a 30-day follow-up call to ensure you have the clarity and direction to grow your brand with confidence.
THE BEAUTY BRAND BLUEPRINT PLUS
£2400
Everything in The Beauty Brand Blueprint, plus six weeks of 1:1 coaching to help you implement your strategy, refine your approach, and receive ongoing support. With weekly calls and direct access for feedback, this option is perfect for beauty founders who want accountability and expert guidance as they grow.
THE BEAUTY BRAND BLUEPRINT PRO
£3100
Everything in The Blueprint and six weeks of coaching, plus a full website redesign to ensure your online presence aligns with your brand strategy. This includes a website audit, up to four pages redesigned, and a final walkthrough session so your brand looks and feels as professional as your strategy.
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This program is designed for beauty founders, product-based brands, and service providers who want to build a standout brand with a clear strategy. It’s for those who are ready to fully understand their own brand—who they are, what they stand for, and how to market themselves effectively. If you’re tired of second-guessing, wasting time on trial-and-error, and feeling like you’re throwing content out with no real strategy, this Blueprint will give you the clarity, direction, and confidence to move forward with purpose.
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I’ve been using the Beauty Brand Blueprint framework with my full-management clients for years, and I know firsthand how powerful it is. I’ve seen it take beauty brands from £5,000 months to £55,000 months in just one year by implementing the right strategy, positioning, and marketing approach. After seeing these results over and over again, I knew I had to offer it as a one-off service for founders who aren’t ready for full management but still need a clear, high-impact strategy to grow their brand with confidence. This is a proven process that works—now it’s available to you.
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This isn’t a generic course or one-size-fits-all coaching program. The Beauty Brand Blueprint is a fully customized strategy built specifically for your brand. Instead of overwhelming you with generic advice, I dive deep into your business structure, brand positioning, content strategy, and marketing approach, giving you an actionable roadmap designed to help your beauty brand grow with clarity and purpose.
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Yes! If you want continued support, you can upgrade to the Blueprint + 6 Weeks of Coaching package, where you’ll receive weekly 1:1 calls to help you implement and refine your strategy. If you need even more support, the Blueprint + Coaching + Website package includes everything along with a full website redesign to align your online presence with your new strategy. These options ensure you’re not just handed a plan—you have the guidance to execute it with confidence.
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Your Beauty Brand Blueprint will be delivered within two weeks after your final questionnaire has been completed. This ensures everything is fully customized, strategic, and tailored to your brand’s goals.
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Nope! While this Blueprint was designed with beauty brands in mind, the strategy behind it works just as powerfully for fashion, beauty, and lifestyle brands. If you’re building a brand that needs to stand out, attract the right audience, and actually convert, this will work for you. If you're unsure whether it's the perfect fit, drop me a message and we’ll chat to make sure it’s exactly what you need.
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If you’re feeling stuck, unsure how to position, market, or scale your beauty brand, and tired of trying to figure it all out alone, this Blueprint is exactly what you need. It’s not a generic course—it’s a fully tailored strategy designed around your brand’s unique vision, audience, and goals. If you’re serious about building a brand that stands out and grows strategically, this is for you.
Questions? Answers
WE ARE READY FOR YOU
