Hi, I’m CLOE

STRIVE was born from my deep love for beauty and my obsession with marketing that actually works. With over a decade in the game, I’ve seen firsthand what separates brands that thrive from those that fade into the background.

I started working in social media at 17, but it was during Covid that I finally took the leap—combining my industry expertise with my passion for helping beauty brands make an impact. I left the corporate 9-5 world because I knew I could help more people on a deeper level, in a space I truly love.

At STRIVE, we don’t just help beauty brands survive—we help them dominate. Whether it’s through high-level strategy, content that sells, or building cult-like communities, we give brands the tools to cut through the noise, stand out, and scale.

We believe in marketing that looks good and gets results. No fluff, no gimmicks—just smart, strategic, and impactful brand-building. Taking on new clients means fully immersing myself in their world, getting to know their brand inside and out, and turning their goals into reality.

If you’re ready to make your beauty brand iconic, you’re in the right place.

MARKETING AND STRATEGY EXPERT, BEAUTY LOVER + DOG MUM

Item 1 of 4

I knew I had TO help BEAUTY FOUNDERS EXPERIENCE THE SAME.

I REMEMBER THE MOMENT I REALISED THAT THE SECRET TO GREAT MARKETING WAS UNDERSTANDING THE ART OF BRAND

Now, through STRIVE, I help beauty brand founders across the globe—from London to New York - build iconic brands, cultivate cult-like communities, and achieve extraordinary success with strategic, impactful marketing that actually works.

  • i value her experience and eye for detail so much!

    Fantastic! As always Cloe exceeded my expectation. So open and honest, doesn't beat around the bush (which I admire so much). Cloe you are the best in the game!

    - RS Beauty Dublin

  • Cloe has been my guardian Angel with my business!

    I was struggling a lot with juggling so much with my business and the one thing that was slipping was my social media, I decided to invest into a social media manager and I found Cloe.. and I can honestly say it’s the best investment and decision I’ve ever made! Cloe is so much more than a social media manager and content creator, she drives me and my business and gives me so much motivation and ideas.. she’s made me fall in love with my business again and helped me rebrand and grow. I couldn’t imagine running my business without her!

    - Me Lash

Item 1 of 3

Fun facts about me

  • My favourite place in the world is New York City (that i have been to so far!)

  • I have two dogs, a puggle named Reggie and a pug named Frank who we rescued at the age of 6. Both are nutters but they are my whole heart!

  • I quite literally cannot function without an apple tango, so if there isn’t one close to me - I would be worried!

  • You’ll find me quoting something he has taught me about life or business in literally every coaching session we do - but he’s had a business since the stone age so i feel if anyone knows - it’s David!

Signature SERVICES

[SIGNATURE SERVICE ONE]

THE BEAUTY BRAND BLUEPRINT

Your beauty brand isn’t just a business—it’s an experience. But without the right foundation, standing out feels impossible.

This 30-day immersive blueprint gives you the clarity, structure, and strategy to build a high-performing brand that attracts, converts, and grows with ease.

What we cover:
✨ Business Positioning & Systems – Streamline your backend, refine your offers, and set up for sustainable success.
✨ Brand Strategy – Define your brand’s unique edge, messaging, and identity so you become iconic in your niche.
✨ Content Strategy – Create content that actually works, builds a loyal audience, and turns engagement into sales.

No more second-guessing. No more marketing confusion. Just a step-by-step plan to build a brand that lasts.

Ready to make your beauty brand unforgettable?

[SIGNATURE SERVICE TWO]

THE MARKETING BLUEPRINT

Marketing management isn’t just about posting content—it’s about building a brand people are obsessed with. At Strive, we combine a highly developed content strategy with a consumer-behavior-driven approach to create engaging, conversion-focused content that turns casual followers into loyal customers.

Underpinned by our CSP Method (COME, STAY, PAY), we strategically craft content to:
📌 Attract the right audience (COME)
📌 Nurture and deepen connections (STAY)
📌 Convert followers into buyers (PAY)

Our marketing management service is for beauty brands that:
⚡ Struggle to reach their dream audience
⚡ Feel stuck trying to keep up with the algorithm
⚡ Need a consistent content plan that actually works
⚡ Want to free up time to focus on other areas of their business
⚡ Are ready to take a strategic approach to brand growth

We use a data-led, consumer psychology approach to understand exactly what makes your audience engage, trust, and ultimately buy from your brand. By analyzing their decision-making triggers, emotional motivators, and purchasing behaviors, we craft a marketing strategy that feels irresistible to your ideal customer.

We don’t just create content—we build an experience. Every post, email, and campaign is designed to lead your audience down a clear path from discovering your brand to becoming a loyal customer.

If you want to grow a beauty brand that stands out, sells out, and builds a cult following, this is the one for you.

VIEW ALL SERVICES